About Me
Hey, I’m Shubh Nainani. I am a marketer, strategist, opportunist, and entrepreneur passionate about blending creativity and data to drive impactful results. As a double major in Marketing and Business Analytics at the University of San Francisco, I’ve honed my skills in crafting innovative campaigns and solutions.From leading sustainable initiatives at Urbethh to optimizing strategies at Satguru Skoda and enhancing digital outreach at the San Francisco SBDC, my experiences span entrepreneurship, analytics, and marketing. My mission is to create meaningful connections and deliver results that inspire and drive change.
About Me
Hey, I’m Shubh Nainani. I am a marketer, strategist, opportunist, and entrepreneur passionate about blending creativity and data to drive impactful results. As a double major in Marketing and Business Analytics at the University of San Francisco, I’ve honed my skills in crafting innovative campaigns and solutions.From leading sustainable initiatives at Urbethh to optimizing strategies at Satguru Skoda and enhancing digital outreach at the San Francisco SBDC, my experiences span entrepreneurship, analytics, and marketing. My mission is to create meaningful connections and deliver results that inspire and drive change.
Experience Snapshot
Work Experience
Hands-on experience applying analytics in real business environments.
Credence Innovations
Business Intelligence Analyst
June 2025 – Present
-
Built the architecture for a SaaS-style internal platform to automate scheduling, compliance, communication, and performance tracking, reducing reliance on Excel, Slack, and manual workflows.
-
Implemented real-time analytics dashboards that give leadership a single view of recruitment, training, and employee performance for faster, data-driven decisions.
-
Led a full website redesign (credenceinnovations.org) improving branding, navigation, and clarity, while tracking engagement metrics and optimizing content to reduce bounce rates and improve applicant understanding.
Urbethh
Chief Executive Officer
December 2023 – Present
-
Co-founded Urbethh and led the brand vision, blending Indian and Greek cultural traditions into a distinctive urban-ethnic fashion identity built for modern culture-driven audiences.
-
Drove product and go-to-market strategy through surveys, alpha/beta testing, and customer research, shaping a highly targeted offering and marketing approach for 18–26-year-old artists and cultural enthusiasts.
-
Built an ethical, craft-led production model using block printing, hand-painting, and batik, improving sustainability outcomes including 65% reduction in production waste and 85%+ reduction in animal degradation, while also introducing an AI-supported “swipe & select” virtual shopping experience.
University of San Francisco
Peer Tutor
Oct 2024 - May 2025
-
Tutored students across core business courses including Principles of Financial Accounting, Fundamentals of Business Analytics, Consumer Behavior, and Systems in Organizations, adapting support to different learning styles and course needs.
-
Simplified complex concepts into clear, practical explanations, helping students improve confidence, assignment quality, and exam performance through structured 1:1 and small-group sessions.
-
Created study guides, practice problems, and Excel-based examples to reinforce fundamentals, strengthen problem-solving, and build consistent academic habits.
Satguru Skoda Pvt. Ltd.
Business Analyst Intern
May 2024 – August 2024
-
Designed and maintained a SQL KPI database tracking sales velocity, inventory turns, and customer acquisition cost, enabling data-driven decisions that improved profit margin by 8%.
-
Built Python-based predictive sales models (statistical + ML) achieving 90% monthly forecast accuracy, driving inventory optimization and reducing overstocking by 15%.
-
Improved operational performance by creating system optimization frameworks that cut vehicle order cycle time by 30% and increased customer satisfaction by 18 points, while segmentation work in R supported campaigns that lifted high-margin sales by 10% in one quarter.
San Francisco Small Business Development Center (SBDC)
Marketing Analyst Intern
January 2024 – May 2024
-
Boosted SBDC’s digital presence by creating and publishing multi-platform content, driving a 60% increase in social engagement and followers within 4 months.
-
Conducted market and needs analysis to identify key startup barriers and service gaps, helping guide resource allocation and program planning to better support local entrepreneurs.
-
Improved client data operations by onboarding and validating 200+ client accounts for accurate reporting, and supported 20+ businesses through interactive advisory sessions focused on efficiency and growth.
Giving Hands Foundation
President and Co-Founder
May 2023 - Aug 2023
-
Designed and led fundraising initiatives to support education and school infrastructure (classrooms, computer labs) for 250+ underprivileged children across primary to high school.
-
Built partnerships with local businesses to secure food and technology donations, helping provide weekly nutritious meals to 100+ students and improving access to learning resources.
-
Organized community-led education programs and launched a mentorship initiative connecting students with professionals, contributing to a 30% increase in college enrollment.
Kotak Securities
Financial Data Analyst Intern
May 2020 - Jul 2021
-
Built and applied a hybrid investing framework combining fundamental and technical analysis to identify undervalued and penny stocks, delivering 20% ROI over one year.
-
Developed a structured risk management approach using news tracking, market psychology, and trend analysis to reduce downside exposure and improve trade discipline.
-
Improved trading outcomes through performance tracking and iterative strategy refinement, generating $1,100 profit in the first year while strengthening financial decision-making and analysis skills.
Suresh Auto Centre
Marketing Intern
Jun 2020 - Jun 2021
-
Created high-impact social and digital marketing content using Adobe tools and PowerPoint, driving a 30% increase in engagement and brand awareness.
-
Designed and delivered sales presentations to 75 prospective clients, helping secure 20 new contracts worth $50K in revenue by clearly communicating product value.
-
Collaborated with cross-functional teams to launch targeted email marketing campaigns, resulting in a 15% increase in website traffic.
Tools & Technologies
The tools I use to analyze data and communicate insights.
Why Work With Me
Business + Analytics Foundation
I bring a strong blend of business understanding and analytical skills, allowing me to evaluate problems from both strategic and data perspectives rather than looking at numbers in isolation.
Clear Insights for Stakeholders
I translate complex data and models into clear, actionable insights that decision-makers can understand and use confidently, without unnecessary technical complexity.
Real-World Data Experience
I have worked with real datasets and real business problems across analytics, operations, and marketing, focusing on accuracy, relevance, and practical outcomes instead of theoretical analysis.
Impact-Driven & Outcome Focused
My work is centered on improving efficiency, performance, and ROI. I prioritize clarity, measurable impact, and decisions that move the business forward.
About my company
Introducing Urbethh: Where Tradition Meets Innovation
Urbethh is more than a brand—it’s a movement towards sustainability, tradition, and creativity. As the CEO and CMO, I co-founded Urbethh to celebrate artisanal craftsmanship while embracing modern innovation. The brand is built on a foundation of ethical practices, eco-consciousness, and a deep appreciation for cultural heritage.
Here’s what makes Urbethh unique:
-
Sustainable Craftsmanship: We incorporate traditional techniques like block printing, hand-painting, and batik into our product lines. This approach not only preserves cultural artistry but also reduces production waste by 65%.
-
Innovative Shopping Experience: By leveraging AI-driven tools, we introduced a personalized virtual shopping experience. Customers can explore our collections with a unique "swipe and select" feature, ensuring tailored recommendations that resonate with their style.
-
Purpose-Driven Design: Each product tells a story—one that aligns with the values of individuality, sustainability, and authenticity.
At Urbethh, we strive to bridge the gap between tradition and modernity, offering products that inspire, connect, and contribute to a better world.
Om Shamnani
Manager, Satguru Skoda
Shubh’s ability to combine creativity with data-driven strategies is truly exceptional. During our time at Satguru Skoda, his predictive models not only optimized inventory but also significantly boosted sales. His strategic mindset is an asset to any team.
Jessica Wan
Supervisor, San Francisco SBDC
Shubh brought fresh perspectives and actionable solutions to our social media campaigns at the SBDC. His work increased engagement by 60% in just four months, proving his understanding of audience dynamics and content strategies.
Inderpal Rana
Co-Founder, Giving Hands Foundation
As the co-founder of Giving Hands Foundation, Shubh demonstrated outstanding leadership and empathy. His fundraising initiatives and partnerships improved the lives of hundreds of children, showcasing his ability to drive meaningful change.